Strategy and architecture
Align proposition, audiences, channels, catalogue and priorities with how the business really sells and operates.
01.3 · Solutions
Solutions · E-commerce
E-commerce consulting and technology
An online store connects catalogues, demand, purchasing, support and operations. We work across the whole system to reduce friction, improve decisions and build an experience capable of growing.
A systems view
Factors that affect performance
Performance does not depend on one screen. The proposition, catalogue, traffic, purchase flow and operation belong to the same experience. ZetaPlus connects business, product, marketing and data across that chain.
Where we work
Areas of work
Experience and conversion
Review navigation, product pages, search, trust, basket and checkout to find where clarity is lost.
Catalogue and data
Organise product information and use behavioural and demand signals to prioritise opportunities.
Support and automation
Bring assistance into the store and automate when it improves service, with a clear route to human support.
Activation and communication
Estudio+ connects brand, website, SEO, campaigns and content so the product can be found, understood and chosen.
Learn moreOperating experience
Zerca: operate to keep learning
Zerca keeps us working on real seller and buyer challenges: catalogues, demand, stores, purchasing, support and logistics. That learning informs what we build for other businesses.
Specialised products
A capability for each moment
ZetaPulse
Reads signals and helps prioritise commercial decisions.
Learn moreAI Assistant
Answers and guides customers inside the online store.
Learn moreSmart Checkout
Defines purchase processes that adapt to the e-commerce operation.
Learn moreEstudio+
Activates brand, visibility and demand.
Learn moreWe can review the whole store or a specific part of the journey
We can work across an entire store or focus on a specific moment. We begin by finding where the greatest opportunity lies.