02.5 · Products
Products · Smart Checkout
A dynamic checkout with a defined scope
Smart Checkout is ZetaPlus’s solution for designing purchase processes that can adapt to the operation and context of each e-commerce business. Its functional scope is defined and validated before any implementation.
Starting point
A checkout built around the operation
Checkout brings together address, delivery, payment and confirmation information. Smart Checkout starts with the retailer’s actual journey and operating conditions to define which purchase process should be designed.
Definition
What can adapt
The name describes an adaptable design capability. It does not presume AI personalisation, real-time decisions, specific payment methods or compatibility with any particular platform. Those features are described only when agreed and verified.
Scope
Information needed before implementation
- The current operation and purchase journey.
- Which steps, fields or messages may form part of the design.
- Technical boundaries and platform dependencies.
- Responsibilities for payments, security and data.
- The scenarios the retailer must test and approve.
Evaluation
How the checkout will be evaluated
ZetaPlus does not attribute conversion, abandonment or performance improvements to Smart Checkout without its own comparable, validated measurement.
- Understanding of the journey.
- Observable errors and incidents.
- Repeated steps or actions.
- Enquiries associated with the process.
Review the current checkout
We review the operation and current process to specify what could form part of Smart Checkout for your e-commerce business.